The Secret to Funnels That Actually Convert (It’s Not What You Think 😏)

You hear it all the time, but what does it really mean to build a funnel that works?

At the end of the day, the core of any funnel is simple—it’s about solving a real problem for your audience with your product and/or service.

How you can do that and create a funnel that doesn’t just convert, but helps people?

Start with the Problem

Before you start creating a funnel, ask yourself: What specific problem is my audience facing?

I can’t stress this enough—if you’re not solving a real pain point, even the best-designed funnel won’t make a difference. Spend time getting to know your audience.

What are they struggling with? What challenges are they dealing with that your product or service can fix? That’s the problem your funnel should focus on.

And when you truly understand their problem, it’s a lot easier to lead them toward the solution through the use of a funnel 😉.

Lead with Value

Once you’ve nailed down the problem, the next step is offering value upfront.

This doesn’t mean immediately asking for the sale. In fact, the opposite!

Give something away that genuinely helps them—whether it’s free content, a tool, or a resource that solves part of their problem. Show that you understand their struggle and you’re here to help, not just to sell.

If you subscribed to my newsletter by finding me on X, chances are we’ve talked already, and most likely I helped you with something. That’s why you are reading this, right?!

People remember those who help them first. Building that trust early on makes a huge difference when it comes time for them to commit to a purchase.

Keep It Simple

When it comes to guiding people through your funnel, simplicity is everything.

Every step should feel easy and natural, without too many distractions or choices. The last thing you want to do is overwhelm someone with options. The clearer and simpler you can make the path, the more likely they are to follow it.

Think about the next step you want them to take and make that super clear. Whether it’s downloading a freebie or signing up for your email list, don’t give them 10 things to do—just one.

One Goal Per Step

Each part of your funnel should have one clear goal.

If you want them to sign up, make that the focus. If you want them to download a guide, make that the focus. Trying to do too much at once only leads to confusion, and confusion leads to people leaving your funnel before they complete it.

Make sure every step is designed to get them to take the next action, without any unnecessary clutter.

Don’t Forget to Follow Up

Here’s something a lot of people miss: a good funnel doesn’t end after the first interaction.

If you really want to build trust, you need to follow up with valuable content. Whether that’s a series of helpful emails, blog posts, or even personalized tips, staying engaged with your leads shows that you care about solving their problem—not just closing the deal.

The more helpful you are over time, the more likely they are to come back when they’re ready to take the next step.

Refine Based on Data

Funnels aren’t “set it and forget it.” The best funnels are always being refined.

Take a look at your data and see where people are dropping off. Is there a form that’s too long? Is your call to action clear enough? Use that information to make adjustments and keep improving the process.

Small tweaks can make a big difference when it comes to funnel performance.

It’s About the Solution, Not the Sale

At the end of the day, a funnel is about much more than just making a sale. It’s about helping your audience find the solution to their problem. The sales will come naturally when people feel like you understand them and are offering something that genuinely makes their lives easier.

When you shift your focus from “how do I sell?” to “how do I help?”, you’ll see a big change in how people respond.

If you have any questions, feel free to hit reply—I’d love to hear your thoughts.

Cheers,
Aron